JACKPOT! AFTER YEARS OF DEVELOPMENTAL RESEARCH WITHIN THE electronic gaming industry, Las Vegas-based ad-tech company Reel-TV in May unveiled high-resolution video allowing customizable creation, deliverability and real-time reporting on casino slot machines. Through Reel-TV's patented technology, an ad appears on a machine's interface when idle for 60 seconds, followed by 30 seconds of a game display and a 15-second commercial. Once a customer interacts with the machine, video ceases for uninterrupted usage. Using the 95,000-square-foot casino floor of the Palms Casino Resort—regarded as one of Las Vegas' trendiest hot spots—for Reel-TV's debut provided a rare opportunity to present to the coveted demographic that gravitates to the resort's diverse bars, clubs and restaurants. “It's not surprising that the Palms, the ultimate trendsetter, [would] be the first casino to showcase their in-house amenities across the entire casino floor using our innovative technology,” said Eric Kovac, VP-sales at Reel-TV. “Most casino messaging is static, such as duratrans, slot toppers and other signage. Now, advertisers can promote a specific message at a specific time through the use of video.” —T.M.