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BtoB

Small Business Investor Alliance selects BackBay as AOR

Published on .

New York—The Small Business Investor Alliance, an organization of small-to-midsize-business investors, has selected BackBay Communications, Boston, as its PR agency of record following a review. BackBay Communications will be responsible for raising awareness of the SBIA among private equity fund managers and investors through a comprehensive public relations campaign. The budget was not disclosed.
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