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BtoB

Small-business search spending surged in Q4

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Irvine, Calif.—Small businesses are spending more on search and achieving greater success in converting leads into Web site actions, according to the latest quarterly report from local online advertising company WebVisible Inc.

WebVisible’s report, “State of Small Business Online Advertising Q4 2009,” examined trends among the company’s more than 22,000 advertisers in the U.S. and U.K. It showed that small businesses increased their search marketing expenditures by 111% over the same period a year earlier, for an average of $2,149 per company.

In addition, conversion rates improved for small-business advertisers, with 35.3% of clicks resulting in Web site conversion action, compared with 26.6% in the year-earlier period.

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