×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Small businesses exploring paid social, search

Published on .

New York—While only a quarter of small businesses currently use paid search as a part of their marketing campaigns, a majority now say they plan to invest in pay-per-click search advertising this year and explore social advertising as well, according to a new study from American Express OPEN, a supplier of small-business services.

According to the company's “Small Business Search Marketing Survey,” which was conducted online in March and drew 400 respondents, 56% of small businesses will spend some of their budgets on search or social media advertising this year. “Free” social media participation already is used by 44% of small businesses.

While word-of-mouth remains the most effective way for customers to find small businesses, cited by 86% of respondents, 66% said customers are also finding them through search engines, the survey found.

Most Popular
In this article: