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Small businesses ramping up social marketing

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Waltham, Mass.—Small businesses are becoming more comfortable with social media marketing and are using it more when engaging with customers, according to new study from email marketing company Constant Contact. According to the company's “Fall 2011 Attitudes and Outlook” survey, 81% of small businesses reported using social media to market their companies, up from 73% reported in Constant Contact's spring 2011 study. Also, 83% of respondents said social marketing is low-cost, up from 72% in the spring survey, and 51% said their customers use social media channels, versus 38% previously. The online survey was conducted in October, and garnered 1,972 respondents.
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