Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Small businesses slow to embrace search

Published on .

Redmond, Wash.—Nearly six in 10 small businesses that have Web sites don't currently use paid search marketing, and of those, 90% have never even attempted it, according to an analysis by Microsoft adCenter, the advertising research division of Microsoft Corp.

Reasons vary, according to the organization. 89% of respondents cited a fear that paid keywords would become too expensive; 81% said they weren’t sure paid search marketing was the best use of their marketing budgets; and more than one-third said they thought they would need an agency to set up a search marketing campaign.

One-quarter said they believe search marketing is too complex, and 21% said it is too time consuming. The online study of 400 small-business owners was conducted by Kelton Research. —Christopher Hosford

Most Popular
In this article: