Reasons vary, according to the organization. 89% of respondents cited a fear that paid keywords would become too expensive; 81% said they weren’t sure paid search marketing was the best use of their marketing budgets; and more than one-third said they thought they would need an agency to set up a search marketing campaign.
One-quarter said they believe search marketing is too complex, and 21% said it is too time consuming. The online study of 400 small-business owners was conducted by Kelton Research. —Christopher Hosford