Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Small, midsize businesses spend more than half of ad budget online, plan further increases

Published on .

Cambridge, Mass.—More than half (52%) of small and midsize businesses' advertising budgets are being allocated online, according to online ad network DirectoryM in survey results published Monday. In addition, 37% plan to increase online ad spending in 2006.

Despite the increased online budgets, 95% of SMBs said they still managed their own online ad campaigns. Seventy-nine percent of SMBs said their measure of success is the number of leads received, while 53% said customer acquisition or dollar amount of business closed is their success indicator.

The study, which polled 128 small and midsize businesses that advertise on DirectoryM's network, also revealed close to two-thirds (62%) of respondents are optimizing their Web sites for search engines.

—Carol Krol

Most Popular
In this article: