Chicago—The Integrated Media Consortium, a voluntary buying cooperative for publishing companies, was unveiled Monday at the American Business Media’s Top Management Meeting.
The IMC, which is being formed by Alan Douglas, president of Douglas Publications, and Bill Walker, a former executive at B2BWorks who will be the president of the new venture, is designed to provide financial benefits for small and midsize publishers through volume purchasing of printing, paper and other products and services. The organization will be owned and operated by the members and the founders.
The founding members include Allured Publishing, Douglas Publications, Dowden Health Media, Edgell Communications, Farm Journal Media and National Trade Publications. The IMC hopes to grow to 23 publishing companies by the end of 2005.
"This has been my vision since I initiated the Small Publishers Committee at ABM in 1991. As publishers take advantage of the economic upswing and improve the top line, they will also need to control costs to stay competitive," Douglas, who will be chairman of IMC, said in a statement.