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BtoB

Smaller strategic deals dominate recent M&A activity

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New York—Smaller strategic deals dominated M&A activity in the media, information, marketing and related technology sectors during the first three quarters of 2013, with 93% of all transactions less than $100 million in value and strategic acquirers accounting for 84% of transactions, according to the Jordan, Edmiston Group. The largest deal in 2013 so far, the $21.9 billion Publicis/Omnicom merger, drove the value of announced deals to $67.5 billion. But without that acquisition, 2013 year-to-date deal value would have decreased 23% on roughly the same volume of transactions compared with the first three quarters of 2012, Jordan, Edmiston said. Not including Publicis/Omnicom, average deal size was $43.2 million through the third quarter, down from $52.3 million during the same period last year.
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