Prohaska is charged with expanding Smartclip’s network throughout North America. Most recently he was VP-North American sales at AOL. Smartclip is part of Smartclip AG, an online video advertising network in Europe.
“Aside from managing five different sales teams and consulting for a dozen online media companies, Matt has led early-stage developments in behavioral targeting, social media and ad exchanges,” Jay Drago, COO of Smartclip, said in a statement. “Matt’s entrepreneurial and national television background makes him the ideal candidate for leading the next digital media revolution and shaping Smartclip as a second-generation online video advertising network.”