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SmartLead integrates sales force automation into its lead management system

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Cedar Rapids, Iowa—Sales lead management company AdTrack has integrated sales force automation capabilities into its SmartLead lead management system.

The SFA service also is available as a standalone product called SmartLeadPLUS.

The Web-based SmartLead service captures inquiries in a single, client-specific database; qualifies inquiries based on business criteria; ranks leads; cultivates inquiries for sales actions; and provides reports for ROI analysis, according to the company.

—Christopher Hosford

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