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BtoB

SmartSearch Marketing debuts pre- and post-click campaign management services

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New York—SmartSearch Marketing, a search engine marketing agency in Boulder, Colo, launched combined pre- and post-click campaign management services at ad:tech New York.

Dubbed Search Lifecycle Management, the new automated service is designed specifically for b-to-b customers by merging SmartSearch’s preclick campaign management services with enhanced post-click services. It will enable b-to-b customers to automatically measure cost per sale, not just cost per lead, according to the company.

—Carol Krol

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