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BtoB

SMB advertisers, undeterred by economic malaise, continue to spend

Published on .

Princeton, N.J.—Eighty-one percent of small and midsize businesses plan to maintain (47%) or increase (34%) ad spending in the next 12 months, according to a report released by the Kelsey Group.

The findings are part of its Local Commerce Monitor, an ongoing annual study of SMB media usage and spending behavior produced in conjunction with ConStat.

The study also found SMBs continue to adopt Web 2.0 technologies and invest in media that demonstrate ROI. Forty percent plan to add customer reviews to their own Web sites; 30% will add links or place ads on social sites or blogs; and 26% will incorporate video on their Web sites.

The survey of 300 SMB executives was conducted online this month.

—Carol Krol

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