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BtoB

SMBs adopting social media as key marketing tool

By Published on .

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San Francisco—Small and midsize businesses are aggressively using social media to promote themselves, according to a new survey by Internet research company Internet2Go and small-business social network MerchantCircle.

The online survey of 2,403 of MerchantCircle’s small-business members, conducted in September, found that 45% also have a presence on Facebook and Twitter with the express intent of promoting their businesses.

Internet2Go and MerchantCircle attributed this to the ease and low cost of participating in social media. Of the small businesses polled in the survey, 79% reported annual marketing budgets of less than $5,000 per year, with 44% spending less than $1,000 annually.

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