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BtoB

SMBs: Maximizing Synergies in Technology, Branding, Customer Interaction

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This study, conducted by BtoB and sponsored by Oracle Eloqua, presents findings, including benchmarks that define the "ideal" Modern Marketer among small-to-midsize companies. It also compares these findings with the experiences of companies overall. Prominent are key takeaways for what the findings mean, and considerations for the future.
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