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SMS buys Response Media’s list management division

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Hasbrouck Heights, N.J.—Specialists Marketing Services, a list management and direct marketing company, announced it has acquired Response Media’s list management division. The unit will be merged into SMS’ list management division, effective June 13.

Financial terms of the deal were not disclosed.

SMS said it is also forming a strategic partnership to bring Response Media’s interactive media, online marketing and online customer acquisition services to SMS clients.

—Carol Krol

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