Bethesda, Md. -- Snyder Communications has integrated its Direct Services Group under the brand name Brann Worldwide, creating a direct marketing services organization with more than 4,000 employees. Brann Worldwide is a combination of Brann Ltd., Blau Marketing Technologies, Response Marketing Group, Snyder Direct Services and National Retail Services. It offers traditional direct advertising, interactive, e-commerce, database management, data modeling, response tracking and other services. Chris Gater, previously chairman-CEO of Brann Ltd., was named president-CEO of Brann Worldwide.