Collectively as a species, we spend 110 billion minutes using social media every month, as noted on this Gizmodo blog. That's 22% of all the time we spend online. And, love it or hate it, this blogger says the great thing about social media is the very definition of collaboration, something midsize businesses are all about. But “social business” means embedding the right social tools, media and practices into the ongoing activities of your organization. Translation: Social should be as much as part of the DNA of any company as it is part of the DNA of your friend who won't stop Instagramming her meals.