Social customer support delivers strong ROI

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Social media expert Paul cites a poll by the Technology Services Industry Assocation, which found that 68% of companies using social media cannot measure its ROI—“Which is a real shame, and if that's the case for you, I would argue that you are focusing your social media efforts in the wrong place!” He goes on to propose that one of the best places to focus social media efforts is in customer support, which can be measured in terms of reducing customer churn or increasing retention rates. Read his blog to find out more.
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