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How to Use Social Data—and How Not To

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Forrester analyst Nate Elliott says all companies, no matter what kind, need to implement a “listening vendor” that can collect social data. “I love listening platforms and the social data they create; it's a powerful source of information that, used correctly, can make marketers and their programs more effective,” Elliott writes. Read his blog to find out how marketers can use social data to improve their business.
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