×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Social Games: Useful for B2B Marketers?

By Published on .

Most Popular
Buzz marketing expert Paul Dunay of Bearing Point explores whether online games are useful for b-to-b marketers. “For a long time, gamers were thought of as young guys with glasses and zits playing for 14 hours a day but all that has changed,” Dunay says. He points to product placement and experiential branded games as opportunities for b-to-b marketers. READ MORE
In this article: