Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Social Lift is the Ultimate Rate of Change

By Published on .

Paul Dunay, author of “Buzz Marketing for Technology,” discusses social lift analysis, which analyzes how fast and how far your social media content travels. He likens this lift to ripples in a pond when something (your content) is dropped in. “Those rapid ripples are an indicator of what's happening to the things that you're doing. They help identify valuable, highly efficient venues in which to place your brand,” Dunay writes. Read his blog to find out more.
Most Popular
In this article: