Paul Dunay, author of “Buzz Marketing for Technology,” discusses social lift analysis, which analyzes how fast and how far your social media content travels. He likens this lift to ripples in a pond when something (your content) is dropped in. “Those rapid ripples are an indicator of what's happening to the things that you're doing. They help identify valuable, highly efficient venues in which to place your brand,” Dunay writes. Read his blog to find out more.