Social Media—The Next Frontier

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Paul Dunay, who recently left his post as global director of services and social media at Avaya to become CMO at Networked Insights, discusses his experience monitoring social media at Avaya. “After two years of reading, trafficking and routing both positive and negative mentions in my organization, I realized there had to be more out in the social sphere than just monitoring social media.” He says that instead of being reactive in monitoring social media, marketers need to be proactive.
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