×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Social Media—The Next Frontier

By Published on .

Most Popular
Paul Dunay, who recently left his post as global director of services and social media at Avaya to become CMO at Networked Insights, discusses his experience monitoring social media at Avaya. “After two years of reading, trafficking and routing both positive and negative mentions in my organization, I realized there had to be more out in the social sphere than just monitoring social media.” He says that instead of being reactive in monitoring social media, marketers need to be proactive.
READ MORE
In this article: