BtoB

Social media and b-to-b social communications

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There's no denying social media is now a powerful force in the b-to-c world, but does social media work equally well in the b-to-b space? Why would you want to create a customer service channel on Twitter or Facebook when you probably already give customers a dedicated account handler, asks Peter Petrella, creative director at agency gyro on the Useful Social Media blog. Petrella answers that businesses, which typically see only a limited amount of customer information, can gain new and better insight into how they're perceived by engaging in social media. Here, Petrella offers some b-to-b social goals and strategies, and tactics to realize them. http://usefulsocialmedia.com/blog/featured/social-media-and-b2b-communications/?utm_source=http%3a%2f%2fuk.smartgridupdate.com%2ffc_fcbi1lz%2f&utm_medium=email&utm_campaign=2200+-+WU+Clicks+2008&utm_term=Following+on+from+recent+articles&utm_content=159949
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