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Social Media for the Boardroom

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Social media expert Paul Dunay says companies like Chevron are embracing social media as a way to gain insights about their customers that can be shared at the highest levels of the organization. In his blog this week, Dunay gives an example of how Chevron uses a social media report called Pulse Report (created by its PR agency Edelman), which it presents to senior management to help drive the company's strategy. “It's a perfect example of where I think PR needs to focus these days—on conversations and not on publications,” Dunay writes.
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