Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Social media budget ratio

By Published on .

In his blog post this week, buzz marketing expert Paul Dunay discusses how much of their budgets marketers should allocate to social media. He points out that while the upfront costs of social media, compared with traditional media, are relatively low, the real costs are in content creation. Factoring in those costs, marketers should allocate 25% of their traditional media budgets to social media. Read his blog to find out more. READ MORE
Most Popular
In this article: