“Buzz Marketing for Technology” blogger Paul Dunay, who serves as global
director of integrated marketing at BearingPoint, argues that mastering
social media is more difficult for b-to-b marketers than for b-to-c
marketers. He points out that b-to-b audiences are more fragmented,
including employees, external partners, channel partners, third party
vendors, and, oh yeah, customers and prospects. Do you agree? Post a
comment on his blog.