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Social media: Driving business impact

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In my last blog, I shared basic enablement, intelligence, engagement and measurement practices from my unwritten book on social media.

This week's post focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete, so please feel free to add your two cents in the comment box below the presentation. The more we share, the more we can influence how companies and even industries are viewing and adopting social media. Collectively, we can shape its evolution. So please, share away!

And without further ado, here's another chapter from my unwritten book in slide deck format:  

In this article:

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