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How are you using social media effectively in your organization?

Sharon Crost, global online marketing and social media manager, Hitachi Data Systems

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“There are three things we do: Make it engaging, make it social and make it count. To make it engaging, we have contests, such as word grids and quests for scalability. You have to think about your brand as something that has the potential to be extremely socially engaging and have fun with your brand. To make it social, we organize sessions [for example, at events] so our executives are talking to people including bloggers and influencers. To make it count, if a tweet helps enable a sale, that can pay for my entire social media program. It's about that central piece—having a conversation that can enable a sale.”
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