Social Media Marketing Awards 2010: Blog

HubSpot Inc.

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Program: HubSpot's Inbound Internet Marketing blog
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Why we chose it: The Web is packed with high-quality blogs about search optimization and Internet marketing, and the quality of content available on them is very high. In that environment, HubSpot Inc.'s achievements in creating a top-tier online presence are all the more remarkable. HubSpot does just about everything right with its blog. It updates frequently, optimizes for strategic keywords, recruits interesting and provocative contributors and promotes its content through every available channel. But it also goes further: The blog is a container for the other kinds of free content HubSpot produces. It provides a central focal point from which visitors can access all the company's rich content. Its record of generating nearly 800 leads and 100,000 visitors per month attests to its strategic value. HubSpot epitomizes the b-to-b principle of “give to get,” and its results demonstrate just how powerful generosity and thought leadership can be.

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