Agency: Decision Counsel, Berkeley, Calif.
Why we chose it: For the 2010 International Builder Show in Las Vegas, agency Decision Counsel built a rich media resource for b-to-b publisher Hanley Wood's Builder Online that championed the latest innovations in green building, eco-friendly materials and space management. Inside the Builder Concept Home, a virtual tour blends 3-D animations, video and rich media. As users tour the home, they are met with product information as well as videos on topics such as green building and the construction market as well as specific features of the house itself. In addition, a video library is available from any point during the tour. In little more than a month, the program signed up more than 11,250 registered users, exceeding Builder Online's goal of registering 10,000 qualified leads in six months. Decision Counsel's digital Concept Home raises the bar for companies looking to present their designs through interactive media.