For Social Media, Reach is found in the Long Tail

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When buzz marketing expert Paul Dunay used a new tool—SM2 by Techrigy—to monitor the reach of his blog, he discovered that the far-reaching impact was found in the “long tail”—users not ranked high on the influencer scale, but reading his blog nonetheless. “So what I think this means is that exclusively looking for reach with your social media initiatives by targeting a selected few influencers is a flawed concept,” Dunay says. Read more on his blog this week. READ MORE
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