Use social media to set smart media strategies

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Paul Dunay, CMO of social media monitoring firm Networked Insights and author of “Buzz Marketing for Technology,” says companies need to be strategic when trying to figure out their media strategy, particularly with all the new social media channels. “It's inefficient to spend your money, time and resources trying to reach out through all those channels at the same time,” he writes. His blog offers advice for using paid, earned and owned media channels.
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