Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Use social media to set smart media strategies

By Published on .

Paul Dunay, CMO of social media monitoring firm Networked Insights and author of “Buzz Marketing for Technology,” says companies need to be strategic when trying to figure out their media strategy, particularly with all the new social media channels. “It's inefficient to spend your money, time and resources trying to reach out through all those channels at the same time,” he writes. His blog offers advice for using paid, earned and owned media channels.
Most Popular
In this article: