BtoB

Social media sponsorships grew 13.9% last year

By Published on .

Reprints Reprints

Most Popular
Stamford, Conn.—Social media sponsorships totaled $46 million last year, a 13.9% increase over 2008, according to “Social Media Sponsorships Forecast 2010-2014,” a report released Tuesday by PQ Media.

Social media sponsorships are defined in the report as a relationship in which brands provide compensation (cash or otherwise) to social media content creators to promote or review their products.

The report also found that the value of paid and nonpaid social media sponsorships increased at a compound annual rate of 77.6% between 2004 and 2009. PQ Media expects the total value of social media sponsorships to increase to $56.8 million this year, a gain of 23.6%.

In this article: