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BtoB

Social media transparency

Published on .

The idea of business transparency is not a new one, but social media dynamics may be forcing organizations to take another look at how openly they communicate with their audiences, says Mark Smiciklas on the Intersection Consulting blog. Mass adoption of social tools and technology has created an information democracy, Smiciklas says, and stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogues that will help them satisfy their information needs. Complete with a list of recommendations.
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