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BtoB

How do you keep up with social media trends?

Delphine Remy-Boutang, worldwide digital and social media manager, IBM Software

Published on .

“I read about social media trends and share best practices within IBM. We have conference calls, training sessions, workshops, face-to-face meetings and webcasts to coordinate our social media efforts. For example, if we have a successful Spanish campaign, we will share that with our Latin American team.”
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