Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


How do you keep up with social media trends?

Delphine Remy-Boutang, worldwide digital and social media manager, IBM Software

Published on .

“I read about social media trends and share best practices within IBM. We have conference calls, training sessions, workshops, face-to-face meetings and webcasts to coordinate our social media efforts. For example, if we have a successful Spanish campaign, we will share that with our Latin American team.”
Most Popular
In this article: