Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Social network ad spending continues to climb

Published on .

New York—Social networking continues to climb dramatically, according to research aggregator eMarketer, which said that by 2011 half of all adults online will use social networks.

Ad spending worldwide on online social networks totaled $1.2 billion this year, a 155% increase from 2006. In 2008, that number is expected to grow 75% to $2.1 billion.

According to eMarketer, as social networking matures, the ad methods used are becoming diversified to include such things as search, targeted display ads and widgets.

—Carol Krol

Most Popular
In this article: