×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

The social profile of political candidates

By Published on .

To demonstrate that he can analyze and profile the social media habits of any group or consumer, Groundswell’s Josh Bernoff posts a blog on the fascinating characteristics of the social behavior of voters, which he discovered via a Forrester Social Technographics survey. For example, Bernoff found that Democrats participate in social technologies more, especially Barack Obama supporters, while republicans are less active, except for Mitt Romney's followers.
READ MORE
Most Popular
In this article: