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BtoB

Software AG names DWP//Bates Technology agency of record

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Dulles, Va.--Software AG Inc., Reston, Va., the U.S. subsidiary of European-based Software AG, has named DWP//Bates Technology as agency of record to launch its brand in the U.S. The $10 million to $15 million account was awarded after a review that was narrowed to four finalists, which were not disclosed. DWP//Bates Technology, a subsidiary of Bates Worldwide, is based in Atlanta and recently opened a northern Virginia office, which will handle the Software AG account.
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