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Best Software kicks off SMB campaign

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Irvine, Calif.—Best Software has launched what it characterizes as a "multimillion-dollar" print ad campaign targeting small and midsize businesses.

The campaign, with the tagline "Your business in mind," debuted with ads in Inc., Entrepreneur, FastCompany and Accounting Technology. Ads will run in 60 business and trade publications in the U.S. and Canada this year.

It is the largest media buy ever for Best Software, a unit of the Sage Group.

The campaign features various creative executions, including a breakfast cereal box that says "There has to be a better way to check my inventory than getting up every morning at 3 a.m."

Best Software has more than 2.3 million SMB customers.

—Carol Krol

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