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Solariat rolls out AdLib

Published on .

New York—Solariat, a social-media analysis and marketing company, on Thursday debuted AdLib, a new marketing product that analyzes, interprets and responds to conversations within social-media channels.

AdLib finds people seeking information in forums and other social arenas, and supplies them with the information they’re looking for—whether it’s from within the publisher’s site or served from a relevant advertiser.

For example, if a user is participating in a discussion on fitness and posts the question: “I love those basketball sneakers. Anyone know where I can see all of the different styles?” Solariat can respond to the query and include a link to an information page from the manufacturer or a retailer.

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