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Are you doing solutions marketing at your company and how?

Mike Kolleth, director-corporate advertising and branding, Dow Chemical Co.

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“Building off its award-winning "Human Element' campaign, Dow was looking for a way to reintroduce the transformed Dow to the public. The company has evolved from a chemical company to a global solutions provider in areas ranging from energy to agriculture. The "Human Element' was about Dow's role and the role chemistry plays in bringing about global solutions at the broadest possible level. So that in that context, we have been doing solutions marketing since that campaign launched in 2006.”
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