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Solving the site launch puzzle

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Solving the site launch puzzle Piecing together your Net strategy takes nerve and verve. Here’s how 3 firms met the challenge. Anyone who has created or upgraded a Web site can tell you that the process is both nerve-wracking and inspiring. We looked at three companies that recently launched or relaunched their Web sites to get an idea of the kind of challenges marketers face today. Not surprisingly, different businesses had different concerns. EMK3 L.C., a recently opened e-marketplace, had security near the top of its list. TechTarget.com Inc., a network of IT sites, wanted highly targeted search capabilities. Snell & Wilmer L.L.P., a law firm, needed to create fresh, easy-to-navigate content.

Case study: EMK3 L.C., Dallas
Issue: Security

Case study: Snell & Wilmer L.L.P., Phoenix
Issue: Ease of nagivation

Case study: TechTarget.com Inc., Needham, Mass.
Issue: Search capabilities

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