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Sonar Network launches profiling tool

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New York--The Sonar Network has unveiled Sonar Intelligent Targeting Interest Segments, a prospecting tool intended to help online advertisers boost return on investment, sales, response and conversion rates. The program, which supplies anonymous profiles based on indicated areas of interest, can be used by Sonar's clients to develop the broader context of their Internet direct marketing campaigns. In other news, Sonar has signed on to run online ad campaigns for General Motors Co. and OfficeMax.com.
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