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BtoB

Sony Mobile Communications debuts global ad campaign

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London—Sony Mobile Communications debuted a global ad campaign for its Xperia smartphone called “Made of Imagination.” The campaign was developed by McCann Worldgroup and PHD, both London, and LBi, New York. It uses TV, print, online and out-of-home, and is designed to show how the Xperia smartphone helps bring connected experiences to life. The campaign budget was undisclosed.
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