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BtoB

SoundBite launches DecisionPoint analytics

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Bedford, Mass.—Customer experience management company SoundBite Communications has released a cloud-based analytics product that tracks customer responses to multichannel campaigns. The company's new DecisionPoint product tracks and analyzes such customer communications data as voice and text messages, email and Web behavior to gauge receptiveness to marketing programs. It offers on-demand access to its dashboards via desktop browsers as well as mobile devices, according to SoundBite. DecisionPoint data can be exported into Microsoft Excel, comma separate values (CSV) formats, and PDF and PPT documents, the company said.
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