New York—Financial b-to-b media company SourceMedia has launched a brand called Health Insurance Exchange (HIX), comprising a website, biweekly newsletter and a conference to be held in July.
The brand will serve professionals affected by the implementation of new public healthcare benefit marketplaces mandated by the Patient Protection and Affordable Care Act, which will open for enrollment Oct. 1.
Related SourceMedia brands include Employee Benefit Adviser, Employee Benefit News, Health Data Management and Insurance Networking News. “Our award-winning editors and expert contributors are the power behind HIX, and they are dedicated to providing complete coverage of this dynamic business,” said David Albertson, editorial director of SourceMedia's Healthcare & Benefits Group, in a statement.
The e-newsletter will be mailed to an initial subscriber base of more than 300,000 professionals, according to the statement.