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BtoB

SourceMedia taps MarketSight to provide data analytics

Published on .

New York—SourceMedia, which covers the financial services industry, has tapped MarketSight to provide data analysis technology for SourceMedia's clients. MarketSight's new dashboard capability allows users to run statistical tests, create charts on key findings, add data crosstabs and generate interactive charts and graphics. Users are also able to export data and graphics to such other programs as Excel and PowerPoint.
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