Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Southwest Airlines to close 3 reservation centers

Published on .

Dallas--Southwest Airlines announced Tuesday that it plans to close three of its nine reservation centers. The company said the move reflects the rise of online booking and a steady decline in call volume over the last few years. Southwest said the 1,900 employees from the three reservations centers that will be closed--Dallas, Little Rock and Salt Lake City--will be allowed to relocate to one of the company’s six other reservation centers. The three centers are scheduled to close in February 2004.
Most Popular
In this article: