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BtoB

SpaceWorks makes room for marketing analytics

Published on .

Rockville, Md.--Seller-side Internet server software specialist SpaceWorks Inc. said it has produced a new application that allows companies to define strategic goals for their Web efforts and measure the financial benefits of their Web sites on a regular basis. The move is significant because SpaceWorks has established itself as bellwether among b-to-b commerce developers, and its moves into these number-crunching applications indicates return-on-investment analysis will become a core component for many platform developers.
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